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News


mediapost.com > publications > article > 417194 > advertisers-launch-early-holiday-campaigns.html

Advertisers Launch Early Holiday Campaigns

2+ week, 3+ hour ago   (687+ words) The single, holiday shopping weekend is officially over for Black Friday and Cyber Monday, as consumers become more calculated in their purchases by hunting for deals in months-long approaches. Shifts in consumer behavior are pushing advertisers to track shopping preferences…...


mediapost.com > publications > article > 316846 > drone-market-what-goes-up-doesnt-always-come-dow.html

Drone Market: What Goes Up Doesn't Always Come Down

2+ week, 1+ day ago   (416+ words) Usually, in consumer electronics, what goes up in price comes down as more consumers latch on. But with drones, what’s gone up has pretty much stayed there. Expensive drones are what consumers are buying. New research from NPD Group shows…...


mediapost.com > publications > article > 417456 > ace-hardwares-media-arm-releases-measurement-aud.html

Ace Hardware's Media Arm Releases Measurement, Audience Features

2+ week, 6+ day ago   (281+ words) The DoorDash partnership creates a new commerce-media opportunity for brands to advertise a DoorDash storefront on the app, which was announced last year. New sponsored ads and sponsored brands formats aim to increase visibility and influence purchase decisions while customers…...