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News

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mediapost.com > publications > article > 417194 > advertisers-launch-early-holiday-campaigns.html

Advertisers Launch Early Holiday Campaigns

2+ week, 1+ hour ago   (687+ words) The single, holiday shopping weekend is officially over for Black Friday and Cyber Monday, as consumers become more calculated in their purchases by hunting for deals in months-long approaches. Shifts in consumer behavior are pushing advertisers to track shopping preferences…...

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mediapost.com > publications > article > 417456 > ace-hardwares-media-arm-releases-measurement-aud.html

Ace Hardware's Media Arm Releases Measurement, Audience Features

2+ week, 5+ day ago   (281+ words) The DoorDash partnership creates a new commerce-media opportunity for brands to advertise a DoorDash storefront on the app, which was announced last year. New sponsored ads and sponsored brands formats aim to increase visibility and influence purchase decisions while customers…...

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mediapost.com > publications > article > 417419 > programmatic-home-screen-ads-are-now-easier-to-pla.html

Programmatic Home Screen Ads Are Now Easier To Place

3+ week, 12+ hour ago   (173+ words) To Nexxen has launched new standardization tools that will allow advertisers to activate campaigns quickly across more than one original equipment operator (OEM0, AdExchanger reports. Last year, Nexxen started making native home screen ads programmatically available through TV OEMs in Europe…...

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mediapost.com > publications > article > 417380 > dash-enhanced-nielsen-drives-reset-on-tv-viewing-p.html

DASH-Enhanced Nielsen Drives Reset On TV Viewing Picture

3+ week, 2+ day ago   (30+ words) 08/20/2026 MediaPost Become a free MediaPost member now to read this article Log in if you are already a member...

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mediapost.com > publications > article > 318871 > amazon-shutters-google-shopping-campaigns.html

Amazon Shutters Google Shopping Campaigns

3+ week, 6+ day ago   (370+ words) Amazon “abruptly” shuttered its Google Shopping campaigns after competing in the auction for more than a year and a half, according to Merkle, a performance marketing agency owned by Dentsu Aegis Network. The campaigns took a strong position in the…...